After a long journey during which I considered many options, and not just the main two options we’re discussing here, I realized something: It was going to be hard. It was going to be a lot of work.
(This is Part II of my Indie Publishing trilogy post. See Part I to read a summary of the pros and cons of independent and traditional publishing.)
I knew it would be a lot of work either way — to sell the manuscript to a publishing house or to publish my book independently — but I was optimistic. I decided, first, that while writing Double Happiness, during the years of rewrites and revisions, I would also approach literary agents in the hope of landing a publishing deal.
I was right: It was a lot of work. I ended up spending almost as much time writing query letters, synopses, proposals, and chapter summaries as I did revising the book. It turns out you have to know a lot about the industry just to write a decent cover letter.
For all of my work, I did receive significant interest, and many agencies requested partials of my manuscript. Some agencies requested the whole manuscript. Still, all eventually led to rejections.
After nearly a decade of work, as I was completing the final, final revisions of Double Happiness, I jumped into exploring the independent route. What I found was exhilarating, but also daunting. I knew I had a lot to learn. But I was thrilled and, armed with a manuscript I knew was great, I felt ready to do it — to publish my book myself.
A Strange Coincidence
Coincidentally, just as I decided to go indie, I was approached by several literary agents who showed real interest. Two agencies went all the way and offered to sign me. It was mystifying and wonderful. Did they want me now only because I wasn’t seeking them? Had my manuscript improved so much?
I had theories, but I wasn’t sure what it was. I spoke with them both at length via phone. Should I really let go of independent publishing already?
In the end it was too tempting. One of the agents simply loved the book; she was smart, she was enthusiastic, and she really got it. Not only that, she said she knew several publishers looking for this type of book. She estimated she’d land me a deal in 3-6 months.
It was a wonderful time, and I did it: I handed her my creation and signed over 15% of royalties to her.
The Whisper of Intuition
After three months, the joy turned to patience. After six months, the patience turned to confusion. My agent was’t communicating regularly with me anymore, and she seemed less certain about my book.
My intuition was whispering to me to publish it independently. One whole premise of Double Happiness is trusting yourself, taking a chance on yourself, following your instincts. Maybe I need to publish Double Happiness that way.
Twelve months turned to fourteen, and that’s what I did. My agent and I met, and we came to friendly agreement. She hadn’t sold the manuscript, and I was feeling drawn towards the indie path. She gave me a ton of encouragement as we parted ways; I have nothing negative to say about her.
And there it is. Perhaps I should have gone indie from the start, and not spent so much time and energy chasing agents and publishers. Ultimately I went indie, for the powerful reasons listed in Part I of this trilogy post, and the intuitive reason listed above, and it’s been an amazing and fulfilling ride ever since.
So Which Is Better? And Which Is Harder?
In retrospect, I think that publishing independently involved far more work personally than selling the manuscript to a corporate publishing house would have done. But that’s not taking into consideration the years of work I put in — almost another book! — writing up countless query letters, synopses, proposals, excerpts, and cover letters to approach agents and houses, only to be rejected.
Both are hard. Both require lots of work.
Don’t go too slow. Don’t spend months or years banging your head on Manhattan doors trying to get an agent. But if it happens quickly and easily, it can be a great thing.
Don’t go too fast. Don’t publish independently too quickly, before you have written the best book you possibly can or before you have a marketing and publicity plan in place. Once you have your dynamite manuscript and a marketing plan, the indie route can be a great thing.
Part III: Seven Things to Do if You Go Indie
My next article will detail what to do and what to expect if you do publish independently. I’ll identify seven key things you should do to make publishing your book easier, more effective, and more popular.
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Posted by Tony Brasunas at 1:50 pm on July 28, 2015